Strategic Management Mastery for Effective Business Leadership
in Sales ManagementWhat you will learn?
The core principles of strategic management and how to apply them.
Techniques to analyze the external and internal environments of an organization.
Strategies for competitive positioning and achieving sustainable business advantages.
How to manage and align strategies across multi-business firms.
About this course
About this Course
This self-paced course offers a deep dive into strategic management principles, tools, and techniques. It covers the external and internal analysis, competitive positioning, and management of multi-business firms to develop sustainable strategies in today's complex business environment.
Course Overview
• Duration: 5 Weeks (Self-paced)
• Mode: Online with lifetime access to materials
• Support: 24/7 email and chat support
• Certification: Recognized certificate upon successful completion
Course Curriculum & Modules
Week 0: Course Introduction
Week 1: Introduction to Strategic Management
Week 2: Analyzing the External Environment
Week 3: Analyzing the Internal Environment
Week 4: Competitive Positioning
Week 5: Managing the Multi-Business Firm
What You Will Learn
• The core principles of strategic management and how to apply them.
• Techniques to analyze the external and internal environments of an organization.
• Strategies for competitive positioning and achieving sustainable business advantages.
• How to manage and align strategies across multi-business firms.
Learning Objectives
• Understand the strategic management framework and its components.
• Analyze both the external and internal environments to craft competitive strategies.
• Gain insights into market positioning and portfolio management.
• Learn to manage multi-business organizations and align corporate and business unit strategies.
Course Features & Benefits
• Comprehensive course covering essential strategic management concepts.
• Practical frameworks and tools to analyze markets and manage business strategies.
• Real-world case studies to help you apply theoretical knowledge.
• Lifetime access to course materials and updates.
• Personalized support and expert guidance throughout the course.
Who This Course is For
• Aspiring business leaders, managers, and entrepreneurs.
• Marketing professionals and strategic planners in any industry.
• Individuals looking to enhance their strategic thinking and leadership skills.
Skills Covered
• SWOT analysis, PESTLE analysis, and Porter’s Five Forces.
• Competitive positioning and corporate strategy.
• Business unit strategy and portfolio management techniques.
• Understanding of the multi-business firm management model.
Special Benefits to Students for Enrolling Now
• Early bird discounts for the first 50 students.
• Exclusive bonus materials on advanced strategy topics.
• Access to a private community for networking and peer discussions.
• Personalized feedback on assignments and case studies.
Exclusive Complimentary Benefit: One-on-One Expert Interaction
• Receive personalized mentorship from industry experts.
• Discuss your career goals, strategic challenges, and solutions in a one-on-one session.
• Get expert advice and feedback tailored to your needs.
Course Certificate
• Upon successful completion, earn a certified qualification in strategic management.
• Enhance your resume and LinkedIn profile with a globally recognized certificate.
• Gain credibility as a skilled strategist in your industry.
Books & References
• Strategic Management: Concepts and Cases by Fred R. David
• Competitive Strategy by Michael E. Porter
• Business Strategy: A Guide to Effective Decision-Making by Jeremy Kourdi
• The Art of Strategy by Avinash K. Dixit and Barry J. Nalebuff
Top Indian Companies Hiring with These Certifications and Skillsets
• Tata Consultancy Services (TCS) – Corporate strategy roles, management consulting.
• Infosys – Strategic business analysis and project management.
• Reliance Industries – Corporate development, portfolio management.
• Hindustan Unilever – Competitive positioning, market strategy roles.
• Wipro – Business unit strategy, portfolio and financial analysis.
This course will provide you with the necessary tools to shape the future of your business and advance your career in strategic management. Let me know if you need any further adjustments!
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access - A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
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Comments (0)
Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:
1) The concept of Competitive Advantage and its relation to a firm's strategy
2) Industry and competitive analysis
3) Resource and competency analysis
4) Analyzing strategy across corporate and business levels
